We are proud to present one of the top education programs in the world for chocolate lovers from all walks of life. Chocolate Lovers Unite (!) at Smith Cove Cruise Terminal, Pier 91 in Seattle, Washington for a weekend packed with world-class workshops on chocolate! 
Sunday, November 13 • 12:00pm - 12:50pm
Starting a Specialty Food Business

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Do you have a family recipe, or have friends and loved ones encouraged to start a business with your fabulous product? That is the way many specialty food companies get started. Joan and Irene, founders of Effie's Homemade, will share their experiences in starting their wholesale baking company from scratch. The duo makes a line of tea biscuits - lightly sweetened with toasted grains and a crisp buttery texture - inspired by Joan's mom, Effie. They began in Boston selling direct to gourmet retailers one store at a time.  Before long they were in 500 stores and working with distributors. Today Effie's is a break-out brand with 8 products in 2000 stores across the country.  To be sure there were many challenges along the way.  Irene and Joan will highlight key decisions that they made and give their tips for building a brand and avoiding the pitfalls that many food entrepreneurs face.  There will be time for Q&A so come with your questions.

avatar for Irene Costello

Irene Costello

Co-founder, Effie's Homemade
Irene Costello and Joan MacIsaac are the founders of Effie's Homemade, a wholesale baking company located in Boston making a line of tea biscuits. They are happy to share their experiences of taking a 4th generation family recipe and turning it into a successful entrepreneurial a... Read More →

Sunday November 13, 2016 12:00pm - 12:50pm
Trade and Industry Stage

Attendees (13)